In accordance with the project "The Historical Cultural Landscape of the Southern Coast of Crimea as the Basis for Socio-Economic Development" dated 06/08/2021, prepared by a working group chaired by the head of the administration of the city of Yalta Yanina Pavlenko, it is planned to preserve the historical and cultural landscape with cultural heritage sites of the resort towns of the Southern coast of Crimea (South Coast). In accordance with this, the purpose of the research is to determine the main approaches to preserving the compositional, stylistic and figurative characteristics of the existing architectural ensemble in the historical and cultural landscape of the central part of the resort towns of the South Coast using the example of the city of Yalta. In the course of the study, the features of the historical, cultural and natural landscape, the historical and cultural value of the city of Yalta were studied, the main existing architectural and compositional characteristics of the ensemble of the central part of the resort town, stylistic solutions for accent city-forming public objects were identified. A comparative graphic-analytical analysis of the silhouette originality of the ensemble from the side of the embankment, which was formed in different historical periods, was carried out. As a result of the research, the principles of preservation and restoration of the architectural, artistic and stylistic features of the ensemble, its volumetric and spatial characteristics in the historical, cultural and natural landscape in the modern building of the city of Yalta were determined, which will contribute to the development of the resort potential of the South Coast.