The questions of architectural and environmental solutions in the field of design and construction of low-rise residential buildings, including the distinctive properties of building materials due to the conditions of modern material culture, aesthetic features of the external and internal appearance of these buildings are considered. It is noted that the conceptual approach to the choice of technologies in the construction of these objects helps to determine the necessary organization and structure of work, as well as additional artistic methods of architectural expression. It is also indicated that along with the architectural expressiveness one of the main requirements for the comfort of living in a residential building becomes environmental safety. Considerable attention is paid to modern building materials and innovative technologies that form new crea-tive challenges facing architects.